American Fortune Business Valuation Services

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Business Valuation Companies

Traditionally, the common choice of a professional to evaluate a business’s worth was an accountant, an accounting firm, or other financial professionals. It seems reasonable to use an accountant because they are experienced in evaluating financial reporting, categorizing values, and reporting financial standings. In fact, at one time when there was no such thing as Business Valuation Companies, accountants were probably the best choice for the job of having a business valuation performed. Bank officers who issue a credit to businesses might also seem like a reasonable choice for generating a Business Valuation report because they are experienced in calculating the collateral value, business plan viability and risk factors. Investment Bankers might seem like another good choice because their profession rests on their daily efforts to make educated and calculated estimates about the current business worth and future returns and growth potential of a range of businesses. However, as with most things, there are now more types of specialized financial and business professionals to choose from, and more factors for each type of professional to know about, so it can be very advantageous to select the right professional for the job. As businesses and wealth strategies have become more varied and more complex, there have emerged several growing financial specializations—the most relevant of which are Business Valuation Companies, Business Valuation Professionals, Merger and Acquisition Companies and Advisers, Consulting Firms and Investment Bankers.

Much Value for the Price

An accurate and defensible Business Valuation report is a crucial document, but commissioning one from an accounting firm is likely to cost more money than necessary in more ways than one. Accountants charge for their financial, accounting and tax expertise, as well as general overhead costs to develop a valuation. However, accountants are typically not experienced in using the Uniform Standards of Professional Appraisal Practice authorized by the U.S. Congress as the source of appraisal standards and appraiser qualifications. Their strengths in financials are often not sufficient to make up for their lack of experience with standard appraisal practices. It is not uncommon for businesses to be either grossly overvalued or undervalued. The world of M&A is replete with horror stories of firms changing hands only for a former owner to learn that they could have received much more for their business had they hired a firm experienced in producing Business Valuations. This type of story is often heard in buyouts, divorce, estate planning and on and on. A Business Valuation created by someone who is not an expert in Business Valuations can be a painfully expensive one.

Business Valuation Companies

Business Valuation Companies, Business Valuation Professionals, and M&A Companies on the other hand, don’t need to be educated on the financial statements. Since Business Valuation Firms and M&A Companies are instead thoroughly knowledgeable on the uniform appraisal practices, Business Valuation Services are part of their daily activities, and they are experienced in understanding all the factors which play into the value of a business, as a result they are able to create a more reliable and accurate Business Valuation for a lower fee than many accountants could do. Additionally, an M&A Company experienced in researching, financial reporting, presenting, and closing deals can apply these real market experiences to produce more accurate and defensible Business Valuation reports.

Another reason not to rely on your own accountant or other familiar professional is that for a Business Valuation to be perceived as reliable, it needs to be objective. A good M&A Company that is well versed in the details and the strategies of business Exit Planning, Business Valuation, and business sale issues, will be able to look at the entirety of your business very knowledgeable but without the influence and bias to your company.

Things To Know When Commissioning a Business Valuation Report

The value of the shares of a corporation can be affected by many factors, including whether the business is closely held, owned by a large group of shareholders, or is publicly traded. It’s important to understand that when evaluating a portion of a business, there are at least three levels of potential value for any given amount of stock:

1. The value of the entire company is directly relevant to stock that has Controlling Interest because the holders thereof can do as they wish with the company.
2. Market trends affect shares that represent Marketable Minority Interest because they can be freely bought and sold among investors.
3. The only monetary value to Non marketable Minority Interest Stock is their potential for dividend pay off, or for sale back to the company at some point.

Business Valuation is not an exact science. Opinions play into it. Don’t expect an exact Valuation figure just by using one valuation method. To obtain a more precise and correct value for any given business; the evaluator will utilize at least three different valuation methods and will utilize a weighted average of all methods to arrive with a more reliable indication of business value. As compared with an accountant or other professional who only performs a few Business Valuations occasionally, a business valuation companies specialize in Business Valuation Services and routinely performs them, will have a better feel for how the market in general as well as specific buyers will pay for certain expected rates of returns in a open market.

Qualified Business Valuation Companies can provide a sound business value to hold up to more than just the scrutiny of potential buyers but also their advisers. Buyers will put more stock in the opinion of an experienced evaluator whose previous valuations proved out to be fairly accurate in the long run. But even more important can be how well a business valuation will hold up if ever challenged in court, should there arise a dispute over the true value for tax purposes or concerning a buyer was fraudulently mislead.

Qualifications of Business Valuation Companies

Be sure to consider the credibility of the person or company who generated, or will generate, the Business Valuation report from a list of top valuation companies.  Here are some of the types of relevant credentials, along with a summary of the requirements to obtain them:

• Accredited Senior Appraiser (ASA), granted by the American Society of Appraisers (ASA). An important note: ASA members may be appraisers in any of numerous fields, not just business valuation. Requirements:

o Five years of full-time appraisal experience,
o Four-year college degree,
o Successfully pass four “Principles of Valuation” courses,
o Pass an ethics exam,
o Submit an appraisal report for evaluation.

Accredited in Business Valuation (ABV), granted by the American Institute of Certified Public Accountants (AICPA). Requirements:

o Have a valid state-issued CPA license,
o Pass an ABV Examination,
o Attest to having completed a minimum of either six business valuation engagements OR obtained 150 hours of business valuation experience,
o Complete 75 hours of valuation-related continuing professional education.

Certified Business Appraiser (CBA), granted by the Institute of Business Appraisers (IBA). Requirements:

o Four-year college degree,
o IBA membership,
o Successfully complete Business Valuation & Certification Training Center,
o Pass a five-hour exam,
o Successfully complete an IBA workshop,
o Submit two demonstration reports.

• Certified Valuation Analyst (CVA), granted by the National Association of Certified Valuation Analysts (NACVA). Requirements:

o Be a Practitioner member in good standing with NACVA,
o Submit a sample Case Study or an actual sanitized Fair Market Value (FMV) report,
o Pass a comprehensive five-hour multiple-choice proctored examination,
o Either hold a state-issued CPA license or hold a business degree from an accredited college and be able to demonstrate “substantial experience” in business valuation.

Chartered Financial Analyst (CFA), granted by the CFA Institute. Requirement:

o Pledge to adhere to the CFA Institute Code of Ethics and Standards of Professional Conduct,
o Complete the CFA Program,
o Have four years of qualified investment work experience,
o Become a regular member of CFA Institute and apply for membership in a local CFA member society.

Fairness Opinion

Another service which can be performed by business valuation companies specializing in Valuations is producing a Fairness Opinion, which is a definitive “yes or no” finding on whether a particular business sale, purchase, or merger transaction is either fair or unfair from a financial point of view. Obtaining a Fairness Opinion can guide Boards of Directors as well as be used as legal evidence helping to protect them from stockholders who might otherwise charge Directors with negligence. It can also protect against hard feelings if the business transfer is between friends or family. To avoid conflict of interest problems, you would want one firm to provide your Fairness Opinion and a different firm to handle the actual preparation and sale of the business. However, a single Company could properly provide all of the following services without conflict of interest: a good and defensible Business Valuation, Exit Planning Advice, financial reporting, financial research and presentation preparation, and representation in the sale or merger, deal structuring and closure process.

In order to get the most experienced Business Valuation Companies in combination with the best fee rate, choose a firm who typically handles businesses of the size in question. If the firm typically works on deals larger than yours, you might be paying top dollar for work done by a junior employee; if the firm is not used to valuing deals as large as yours, they may not be knowledgeable enough to give an accurate and reliable valuation opinion.

Remember, that while Business Valuation Companies are usually more informed and experienced in producing reliable valuation reports than accountants and other financial specialists, there are even greater potential advantages to choosing an M&A Company which is able to offer a complete array of services including Advisory, Exit Planning and Business Valuation. An M&A Company who chooses to become expert in all of those areas, and who performs them on a regular basis, has a broader range of experience and expertise to apply to the job of putting all the right pieces together into a reasonably accurate, reliable, and defensible report at the best possible price.

report

Business Valuation Report

Business Valuation Report Sample

ABC Company

Prepared for:

John R. Smith, Owner

Prepared by:

Brian S. Mazar, CBI, MBA, AVA

The following is a Sample Business Valuation Report, it is not intended for the purpose of determining business value by unqualified individuals.

The sample business valuation report contained is confidential and is intended for the exclusive use of the person(s) or company for whom it was prepared. Reproduction, publication or dissemination of all or portions hereof may not be made without prior approval from American Fortune Business Valuations or the person(s) or company for whom it was prepared.

Mr. John R. Smith, Owner ABC Company
1111 First Street
Sacramento, CA 95816 Dear Mr. Smith:
VALUATION OF ABC COMPANY
Sample Business Valuation Report
At your request, we have prepared an opinion of the Fair Market Value of 100% of ABC Company as of 3/31/2014.

The standard of value used in this Business Valuation of ABC Company is Fair Market Value. Fair Market Value is the price (in terms of cash or equivalent) that a buyer could reasonably be expected to pay and a seller could reasonably be expected to accept if the business were offered for sale on the open market for a reasonable period of time with both buyer and seller being in possession of the pertinent facts and neither being under any compulsion to act. If used in the sale of this business, the business valuation premise assumes an Asset Sale of a debt free business and is not inclusive of cash or receivables held by this company.

As a norm in valuation methodology, a 5-4-3-2-1 Weighted Average of Discretionary Earnings is normally taken by the Valuator.

In this Sample Business Valuation Report we have considered income, market and asset approaches. Based on the results of these business valuation approaches and methods and considering other relevant data, we have estimated the Fair Market Value of 100% of ABC Company as of 3/31/2013 to be $2,875,491. The opinions expressed in this business valuation are contingent upon the conditions set forth in the Appraisal Procedures section and the Statement of Assumptions and Limiting Conditions that are a part of this report.

On a personal note, I sincerely appreciate this opportunity to do business with you and trust this business valuation will meet your needs. Please contact me in the future should your business needs change.

Respectfully submitted,

Brian S. Mazar, CBI, MBA, AVA
American Fortune Business Valuation Services
Business Valuation Report Sample

When considering the factors for a valuation of a business it’s important to understand the risk / cash flow relationship will always be the main consideration of a business’s value. Depending on the size of the company, Seller’s Discretionary Earnings (SDE), Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA) or Earnings Before Interest and Taxes (EBIT) are all standard levels of adjusted cash flow that potential buyers will look at as the basis for determining business value.

Ultimately, it’s the present value of future cash flow that a potential buyer is purchasing. The buyer also has to assess the risk associated with the company’s ability to generate that future cash flow. To determine cash flow, the Income Statement should be normalized by adjusting for discretionary (personal), non-recurring, and non-business related expenses. These items are often referred to as add-backs or adjustments. Traditionally, larger companies usually have very few “adjustments” during the normalization process, whereas smaller companies generally are the opposite.

It is easy to mistakenly make the assumption that the more cash flow, the more valuable the business. This is not necessarily true. For example, if you have a company with a declining sales trend and a variety of “personal adjustments”, such as auto, travel, entertainment expenses and non-operating salaries, to their Income Statement, this would indicate a significant financial risk. The business would likely be valued lower than another company with cleaner financial records (fewer “adjustments”).

As a business owner, it is important to understand that risk will impact your company’s value. Risk can come in many forms such as financial risk, management risk, technological risk and industry risk to name a few. But wherever risk can be identified, the severity of that risk will have an effect on the company’s value in one way or another. Since profitability and resulting cash flow is the most significant driver of a company’s value, it is important to eliminate as much risk associated with the company’s cash flow as possible in advance of selling your company.

SCOPE OF SERVICE

The purpose of this business valuation is informational. This Sample Business Valuation Report is prepared for ABC Company and should not be used by others.

Our opinion of Fair Market Value relied on a “value in use” or “going concern” premise. This premise assumes that the Company is an ongoing business enterprise with management operating in a rational way with a goal of maximizing shareholder value.

Our analysis considers those facts and circumstances present at the Company at the Business Valuation Report Date.

To arrive at a conclusion of Fair Market Value, we performed the following Procedures:

1. Collected the Company’s relevant historic financial statements.
2. Analyzed the historic financial statements by calculating financial ratios and common- size financial statements for each historic year in order to identify trends.
3. Compared the Company’s financial ratios and common-size financial statements to industry guideline data to identify any significant variances.
4. Developed risk-adjusted Capitalization and Discount Rates to apply to the Company’s historic and projected earnings, respectively.
5. Collected and analyzed transactional data from comparable companies within the same industry.
6. Adjusted historic earnings to eliminate the effects of excess and discretionary expenses, non-operating revenues and expenses, and non-transferable revenue streams.
7. Utilized Income, Market, Asset and Other valuation approaches to determine an estimate of Total Entity Value. The following methods were considered under each approach:
a. Income Approach
Capitalization of Earnings and Discounted Future Earnings.
b. Market Approach
Price to Earnings, Price to Revenue, Price to Gross Cash Flow, Price to Cash Flow from Operations, Price to Seller’s Discretionary Cash Flow, Price to Dividends, Price to Book Value, Price to Total Assets and Price to Stockholders’ Equity.
c. Asset & Other
Capitalization of Excess Earnings & Multiple of Discretionary Earnings.
8. Selected the most reasonable Total Entity Value from the range of values established in the business valuation methods and then applied any appropriate discounts to arrive at our conclusion of the estimated Fair Market Value of the interest.

Recasting the Income Statement

The income figures from the tax return will accurately represent revenue from all sources. However, the expenses taken make the tax return unsuitable for presentation elsewhere. Items such as depreciation, discretionary spending, owner’s perks and pensions lower the net profit figures, sometimes past zero on tax returns. Presenting a buyer or a bank with a financial statement showing a small or no profit is simply unacceptable when selling a business or applying for credit or a mortgage. Buyers are not likely to purchase a business that has minimum profit or losses on a tax return. Banks will lend borrower money with adverse information only in limited situations.

The result of recasting the income in this scenario is that the re-casted income statement will show a true representation of the business, more than likely with more favorable numbers for the seller, buyer and lender. In order to recast financial statements, the following items should be adjusted to reflect reality: owner salaries, nonrecurring expenses and income, investments and non-operating expenses, interest payments, depreciation expense, rent expense, discretionary expenses, and pensions. The result will be a more accurate and reliable presentation of income that a bank or buyers can use to gauge the activity of the business and that an owner can use to make better business decisions

Calculation Of EBIDTA (Sample Business Valuation Report)

Information Source Tax Return
1 Sales
2 Cost of Sales
3 Operating Expenses
4 Net Income / Unadjusted Pre-Tax Profit$
5 Depreciation $ –
6 Amortization
7 Interest on loans to business from all lenders
8 EBITDA (Total of Lines 4+5+6+7) $
9 Officer / Owner’s salary
10 Adjusted EBITDA (Total of Lines 8+9) $

Calculation Of EBIDTA & Discretionary Earnings

11 Wages or payments to family members (non-working)
12 Auto for owner’s and/or spouse personal use
13 Auto insurance for owner’s benefit
14 Auto repairs & maintenance owner’s personal use
15 Contributions and donations
16 Fair market rent adjustment
17 Insurance premiums for owner’s health, life, etc.
18 Professional services (legal / accounting) non-recurring
19 Retirement plan contributions
20 Meals & entertainment (personal)
21 Travel (personal)
22 One time expenses or (income)
23 Other benefits
24 Bank penalties
25 Personal credit cards pd by business
26 Non-essential memberships
27 Other:
28 Total Owner Discretionary Add-Backs $
29 Adjusted EBITDA (line 10 above) $
30 Equals Total Seller Discretionary Earnings $

Financial Rules of Thumb

ABC Company

Financial Summary

2008 2009 2010 2011 2012

Total Discretionary Cash Flow 747,360 773,468 566,954 578,375 715,290

Weight 1,2,3,4,5

Indicator
747,360
1,546,936
1,700,862
2,313,500
3,576,450

Sum of Indicators
9,885,108

Sum of Weights
15

Weighted Cash Flow
659,007
Adjustments 0

Available Cash Flow
659,007

Capitalization Rate

Highly Marketable
Rate

17%
Multiple

5.88
Very Marketable 20% 5.00
Marketable 26% 3.85
Average Marketability 32% 3.13
Below Average Marketability 40% 2.50
Poor Marketability 44% 2.27

Enter Capitalization Rate
20%

Enter Total Tangible Assets 546,420

Financial Rules of Thumb

ABC Company

Rules of Thumb

Rule of Thumb 1

Weighted Available Cash Flow

659,007
Tangible Assets 546,420
Reasonable Rate of Return on Assets 15%
Reasonable Return on Assets 81,963

Excess Earnings
577,044
Capitalization Rate (plus 5% for intangible risk) 25%
Value of Intangible Assets 2,308,177
Add: Value of Tangible Assets 546,420
Total Business Value 2,854,597

Rule of Thumb 2

Available Cash Flow
659,007
Valuation Multiple 5.00
Total Business Value 3,295,036

Rule of Thumb 3

Last Year’s Discretionary Cash Flow
715,290
Cash Flow Multiplier (between 1 and 3) 2.70
Intangible Value 1,931,283
Add: Tangible Assets 546,420
Total Business Value 2,477,703

Summary

Value Weight Extension

Rule of Thumb 1 2,854,597 33% 951,437

Rule of Thumb 2 3,295,036 33% 1,098,235

Rule of Thumb 3 2,477,703 33% 825,818

Business Valuation Report – Value of Business  $2,875,491

Financial Rules of Thumb

ABC Company

Price Justification

Pricing Scenarios

Price and Terms 1, 2, 3
Price 2,875,491 2,875,491 2,875,491
Equity Injection % 25% 25% 25%
Equity Injection 718,873 718,873 718,873
Balance Financed 2,156,618 2,156,618 2,156,618
Annual Interest Rate 7.00% 8.00% 9.00%
Years Financed 5 7 10

Debt Service

Amount Financed
2,156,618
2,156,618
2,156,618
Monthly Payment 42,704 33,614 27,319

Principal (year 1)
361,480
230,833
133,734
Interest (year 1) 150,963 172,529 194,096
Total Annual Payment 512,444 403,362 327,830

Investment Analysis

Weighted Available Cash Flow
659,007
659,007
659,007
Less: Annual Payment (512,444) (403,362) (327,830)
Return on Investment 146,564 255,645 331,178

Return on Down Payment
20%
36%
46%

Average Last 2 Years Cash Flow Coverage
Should be equal or better than 1.25
1.26
1.60
1.97

Valuation Multiples

Value Selected

2,875,491

Price to Discretionary Cash Flow (last full year)
4.02
Price to Discretionary Cash Flow (last two years) 4.45
Price to EBITDA (last full year) 4.02
Price to EBITDA (weighted) 4.36
Intangible Price to Discretionary Cash Flow (last full year) 3.26
Intangible Price to Discretionary Cash Flow (average last 2 years) 3.60

ASSUMPTIONS AND LIMITING CONDITIONS (Business Valuation Report Sample)

This business valuation is subject to the following assumptions and limiting conditions:

Information, estimates, and opinions contained in this report are obtained from sources considered to be reliable. However, we assume no liability for such sources. The Company and its representatives warranted to us that the information they supplied was complete and accurate to the best of their knowledge and that the financial statement information reflects the Company’s results of operations and financial condition in accordance with generally accepted accounting principles, unless otherwise noted. Information supplied by management has been accepted as correct without further verification (and we express no opinion on that information). Possession of this business valuation report, or a copy thereof, does not carry with it the right of publication of all or part of it, nor may it be used for any purpose by anyone but the client without the previous written consent of the client or us and, in any event, only with proper attribution.  We are not required to give testimony in court or be in attendance during any hearings or depositions with reference to the company being valued unless previous arrangements have been made.  The various estimates of value presented in this report apply to this business valuation only and may not be used out of the context presented herein. This valuation is valid only for the purpose or purposes specified herein.  This Business Valuation Report sample assumes that the Company will continue to operate as a going concern, and that the character of its present business will remain intact. The business valuation contemplates facts and conditions existing as of the valuation date. Events and conditions occurring after that date have not been considered and we have no obligation to update our report for such events and conditions.  We have assumed that there is full compliance with all applicable federal, state, and local regulations and laws unless otherwise specified in this report.

This Business Valuation Report sample was prepared under the direction of Brian S. Mazar, CBI, MBA. Neither the professionals who worked on this engagement nor American Fortune have any present or contemplated future interest in ABC Company and any personal interest, with respect to the parties involved or any other interest that might prevent us from performing an unbiased business valuation. Our compensation is not contingent on an action or event resulting from the analyses, opinions, or conclusions in, or the use of, this report.

BUSINESS VALUATION METHODOLOGY

The Income Approach serves to estimate value by considering the income (benefits) generated by the asset over a period of time. This approach is based on the fundamental business valuation principle that the value of a business is equal to the present worth of the future benefits of ownership. The term” income” does not necessarily refer to income in the accounting sense but to future benefits accruing to the owner. The most common methods under this approach are Capitalization of Earnings and Discounted Future Earnings. Under the Capitalization of Earnings method, normalized historic earnings are capitalized at a rate that reflects the risk inherent in the expected future growth in those earnings. The Discounted Future Earnings method discounts projected future earnings back to present value at a rate that reflects the risk inherent in the projected earnings.

The Market Approach compares the Company to the prices of similar companies operating in the same industry that are either publicly traded or, if privately-owned, have been sold recently. A common problem for privately owned businesses is a lack of publicly available comparable data.

The Asset & Other methods consist of valuation methods that cannot be classified into one of the previously discussed approaches. The methods utilized in the Other Approach are Capitalization of Excess Earnings and Multiple of Discretionary Earnings. Commonly referred to as the “formula method,” the Capitalization of Excess Earnings method determines the value of tangible and intangible assets separately and combines these component values for an indication of total entity value. Under the Multiple of Discretionary Earnings method, the entity is valued based on a multiple of “discretionary earnings,” i.e., earnings available to the owner (who is also a manager). Both of these methods are normally used to value small businesses and professional practices.

MULTIPLE OF DISCRETIONARY EARNINGS BUSINESS VALUATION METHOD (Sample Business Valuation Report)

The multiple of discretionary earnings method is best suited to businesses where the salary and perquisites of an owner represent a significant portion of the total benefits generated by the business and/or the business is typically run by an owner/manager. Discretionary earnings is equal to the Company’s earnings before: income taxes, non-operating income and expenses, non-recurring income and expenses, depreciation and amortization, interest income or expense, and owners’ total compensation for services that could be provided by an owner/manager. Buyers and sellers of very small closely held businesses tend to think in terms of income to replace their previous paycheck or income to support their family. They look at the total discretionary earnings to see if it is sufficient to pay all the operating expenses of the business, carry the debt structure necessary to buy and/or operate the business, and provide an adequate wage.

REPRESENTATIONS

The following factors guided our work during this engagement:

The analyses, opinions, and conclusions of this Business Valuation Report sample are subject to the assumptions and limiting conditions specified in this report and they are American Fortune’s personal analyses, opinions, and conclusion of value. The economic and industry data included in this report were obtained from sources that we believed to be reliable. We have not performed any corroborating procedures to substantiate that data.  This engagement was performed in accordance with the American Institute of Certified Public Accountants Statement on Standards for Business Valuation Services.  We have previously identified the parties for whom this information and report have been prepared. This business valuation report sample is not intended to be, and should not be, used by anyone other than those parties.

CONCLUSIONS OF VALUE

Based on our analysis as described within this Sample Business Valuation Report, the estimate of value of 100% of ABC Company as of 3/31/2013 was $2,875,491. This business valuation does not include cash or receivables in the company and it does not include debt obligations by the company. If used in the sale of the Company, the valuation assumes an Asset Sale of a debt free business and is not inclusive of cash or receivables held by this company. This conclusion is subject to the Statement of Assumptions and Limiting Conditions and to the Representations, both presented earlier in this business valuation report.

This business valuation engagement was conducted in accordance with the Statement on Standards for Business Valuation Services (SSVS). The estimate of value that results from a valuation engagement is expressed as a conclusion of value.

To inquire about business valuation services contact American Fortune Business Valuation Services at 502-244-0480; [email protected]

‹Recasting Financial Statements For a Business Valuation Report

Business Valuation Calculation

Business Valuation Calculation

How is a Business Valuation Calculation Performed?

Professionals recommend performing a business valuation for a multitude of reasons. Business valuations serve to guide business owners through selling the company and making exit plans. However, business owners should also consider a formal business valuation calculation for tax purposes and estate planning. These calculations vary dramatically depending on the life stage, profitability, and expected growth of the company.

Each business valuation is unique, so there isn’t one simple calculation that will work for every company. A business valuation is necessary to assess and better understand the value of a business. Online calculators are not enough. These calculators are simple and quickly produce somewhat realistic figures. This valuation approach is incomplete because these calculators don’t account for elements not found on financial documents. Strength in the industry risks in the market, and growth or profit opportunity can redefine the company’s worth.

To perform a comprehensive business valuation, an expert will evaluate financial documents and objectively review its performance, products, and customers.

Financial Documents Necessary for a Business Valuation Calculation

These core financial documents establish the foundation of every business valuation. This first step gives a paper value that buyers, investors, or estate planners can use as a starting point.

Proprietary Documents

This section of formal documentation includes:

  • Deeds
  • Patents
  • Licenses
  • Certifications
  • Open Contracts – especially long-term contracts
  • Business Plans
  • Exit Strategy

Initially, the deeds, licenses, and certifications will serve to establish or confirm the company’s ability to continue business as usual. Open contracts, patents, and the business plan provide some insight into the future of the company. An exit strategy is the proof that there are plans to ease the process of the business changing hands.

Proprietary documents are almost always private, and it’s the company’s record of all their intellectual property. Additional confidential, proprietary information that could impact the company’s value include salary structure, customer lists, and even marketing plans.

Financial Statements

Financial statements include the business’ cash flow statements, income statements, and balance sheets. For a complete business valuation, a company should produce the last three years’ financial statements. The only exception is when the business has not been open for that long.

The balance sheet puts the assets and liabilities side-by-side. A bookkeeper should prepare this regularly, with at least one formal balance sheet annually. However, the income statement looks at the revenue after all the expenses accounting for the cost of goods sold and the operating costs.

These are the documents that investors rely on because it creates a clear image of its financial position.

Tax Filings and Returns

During any business valuation calculation, the tax filings and returns showcase the cash basis earnings and potential investment. When buyers purchase a business, especially a small business, paying taxes on earnings is an investment.

Including these tax documents also surveys how much the tax documents and internal documents tie together. Depreciation, amortization, and some interest payments aren’t reflected in month-to-month internal documents, whereas they would appear in tax documents.

SWOT Analysis

A business valuation agent will conduct a thorough SWOT analysis. A SWOT analysis weighs the company’s strengths, weaknesses, opportunities, and threats. The SWOT analysis is a critical piece of the valuation puzzle because it evaluates the company with the industry and market in mind. It also gauges internal performance. It’s possible that the company may be working on a new product that holds great potential and minimizes threats.

Often business owners will conduct a SWOT analysis when seeking investors. However, this process is also critical when valuing a business for estate planning or looking to sell the business.

It’s vital that a third-party conduct this analysis as a business owner or operator may have a bias when assessing strengths and intentionally downplay weaknesses. A SWOT analysis should present data, facts, and a realistic look at the organization.

Different Business Valuation Calculations

Depending on the business, the industry, and many other factors, there are a variety of different valuation methods. These are calculations that evaluate various elements of the business’ assets, the opportunity for growth, and position in the market.

The Simplest Business Valuation Calculation — The SDE or Seller’s Discretionary Earnings

The Seller’s Discretionary Earnings, or SDE, represent how much the money the owner makes from the business. The owner could represent a single person, a set of partners, or more persons who own, control, and profit from the company. Calculating the SDE is relatively straightforward.

(Net earnings (before taxes) + personal draw (or owner’s draw) + non-essential expenses) – all liabilities = SDE

 In a few steps calculating the SDE looks like:

  1. Start with the business’ year-end net earnings before taxes.
  2. Add the owner’s payment.
  3. Add all non-essential expenses – Anything that does not fall into COGS or recurring costs.
  4. Subtract all liabilities such as unsettled bills and debts.
  5. The result of steps one through four produces the SDE.

The most common question regarding the SDE calculation falls onto step three. What expenses are critical, and which are non-essential? Rent, insurance, utilities, and COGS are all essential. However, equipment upgrades, travel expenses, events for staff, and participation in conventions are not essential.

Completing the SDE Calculation with an Industry Multiplier

The SDE calculation would not be complete without applying an SDE Multiple or the industry multiplier. This number will bring the SDE figure and recalibrate it to produce the fair market value of the company.

The multiplier depends on:

  • Industry
  • Trends in the market
  • Size of the business
  • Company assets (intellectual property and tangible assets)
  • Additional variables such as branding, marketing success, and company reputation

The SDE multiple factors in elements that the SDE calculation didn’t account for initially. Companies access the SDE multiplier through consultants, professional valuation services, or appraisers. Some business owners choose to use multipliers found in business reference guides, which require that the owner purchase the guide to hopefully find the right multiplier for the company.

Calculations for Up and Coming Businesses

Up and coming or inherently profitable businesses need a unique twist on business valuation calculations. They need a way to show the scale of their growth and profit potential while also addressing the risks or threats that could impact the business.

To do this, businesses that have a consistent growth rate, or a fair amount of opportunity, should use the discounted cash flow calculation. Typically the discounted cash flow will determine a value-based a scaled-back version of the business’ cash flow. By discounting a portion of the value, the calculation should accurately represent the potential of future losses.

The Discounted Cash Flow Calculation

The discounted cash flow calculation is complex. It’s so complex that Microsoft Excel has two prewritten formulas to calculate the DCF.

To calculate the DCF independently, follow these steps:

  1. Determine the discount rate. In the formula, this will stand as “r,” the rate may be a percentage or the weighted average cost of capital.
  2. Determine the time intervals – calculation below uses years.
  3. Determine ‘N’ as the total time.
  4. Follow the calculation

(Cash flow for year 1 / (1+r)1) + (Cash flow for year 2 / (1+r)2) + (Cash flow for year N / (1+r)N) + (Cash flow for last year / 1+r)

The excel formulas rely on a series, where the user inputs the data, and then the program runs a calculation. It is only as reliable as the data and the user inputting the information.

How Risk Impacts the DCF Valuation

A discounted cash flow analysis must undergo a risk adjustment. That’s the purpose of this type of valuation. The discounted rate represents the loss or discount in value, and often the weighted average cost of capital (WACC)stands as this rate. This is the ‘r’ of the formula above.

The DCF valuation typically, but not always, uses the average weighted cost of capital to determine the cost of acquiring or financing the business. The benefit of this valuation method is that it presents both the hopeful silver lining and the realistic risk associated with the business.

Advanced Calculations for Established or Successful Businesses

When a company has more advanced assets, hopeful growth projections, or a stable history of increased growth, it may call for more advanced calculations. Those calculations will rely on forecasts, detailed financial history, including financial management strategies, and present value.

To conduct a capitalization of earnings style valuation, the business must present financial reports and tax returns. Then the professional working with the company would determine specific forecasts for risk and profit.

The formula is:

Net Present Value / Capitalization Rate

 The only disadvantage of using this method of valuation is that the projections may be off the mark. On occasion, projects are inaccurate. Then there is the chance for the extraordinary and unexpected, but those fall into the potential buyer’s risk tolerance. Typically, companies using a capitalization of earnings valuation leave the risk on potential buyers.

A Business Valuation Calculation Goes Beyond Formulas

Every business valuation is unique, and the idea of a one-size-fits-all approach is impossible. Some companies pitch that they produce instant valuations based on advanced calculators, but those calculators can’t include all elements of risk and possible reward.

A fair and complete business valuation relies on a foundation of quantitative or objective financial information and fact-based information relating to risk and growth. Then a professional should hand the subjective information taking into account various opinions and perceptions. A business valuation calculation must give careful but deserving weight to the strengths and the weaknesses of the company.

For business valuations that evaluate the whole of the company, contact American Fortune, where top analysts and advisors handle individualized valuations.

Market Value of a Company

Determining the Market Value of a Company

Market Value of a CompanyIf you’ve struggled with uncertainty in valuing your company, then it’s time to dive into understanding market value of a company.  A company’s market value should provide a fair and unbiased assessment of the value of your business in its whole state. The market value will vary from your company’s book value. Ideally, it will prove a higher worth than the book value. That’s a relief for most business owners.

When looking at market value, investors and potential sellers will use specific factors. These factors include possible growth, risks, your EBITDA, and concentration regarding customers and products.

These factors play key roles in valuing a business because it provides a realistic picture of what a buyer or investor should expect from the company. In terms of daily operations and future obstacles or success, the book value of a company simply isn’t enough.

Understanding Business Values and the Open Market

How the owner of a business values their business may be dramatically different from the company’s market value. Most business owners rely on their financial documents to estimate their value. Book value is the company’s total assets minus the total liabilities, including depreciation. Alternatively, publicly traded companies would calculate book value differently by dividing their outstanding common shares by the stockholder’s equity.

Book value is one method for business valuation, but it’s not the best. The open market nature of our nation means that investors or buyers know that they aren’t purchasing what the company is, they’re buying into what it could be.

Buyers and investors show the biggest interest in elements that aren’t present in a company’s book value. They will calculate their expected ROI. However, they want an honest layout of the risk factors and possible growth opportunities. This element of the open market value can sway a potential buyer’s decision.

Growth and Risk Projections

Uncertainty is the key word of this portion of a market valuation. Through various valuation models and equations, business people have spent decades, if not centuries, trying to pin down expected growth in company size and cash flow. Of course, with growth possibilities, comes various risks.

Typically business owners rely on a straight-line growth rate or a compound growth rate calculation. These both use past performance to indicate future expectations. They also present a more conservative approach to growth projections, which can boost confidence in potential buyers.

A high growth rate could bring in numerous buyers and investors. If you don’t balance that out with manageable risk projection, you could lose all of that interest. Risk is a huge factor, and while anyone buying a business is certainly making a gamble, they want a fair look at the odd before they throw their money in.

Risk calculations present many issues because it’s more concept and feeling than hard numbers. The riskiness of negative cash flow, chances of bankruptcy, and default risk are the key focus. In the past, some companies have really turned it around, but these are the long-shots and certainly aren’t common. To get to the root of possible risk regarding cash flow, bankruptcy, and default, a valuation will look at labor and management resources in addition to current financial stability.

If there are downfalls in management or labor, the situation will demand more from the investor or buyer. That would substantially bring down the value of the business. Other factors won’t go overlooked. Competition, predictability in the industry, diversity, and marketability also factor into risk projections.

Publicly traded companies have a more straightforward approach to calculating risk. They will divide the sum of dividends and stock buybacks by the complete value of the market.

EBITDA

Your Earnings Before Income, Taxes, Depreciation, and Amortization serves to give a clear image of the business’ financial stability and performance. It gives a heavy amount of weight to earnings but removes elements such as capital investments. By leaving in the cost of goods sold, as well as the selling, general, and administrative expenses

The EBITDA metric usually gives a good indicator of the company’s current performance and is a type of proxy for cash flow. A buyer could determine if certain risk factors were a result of poor financial planning or management through the EBITDA. It can also expose a company’s value that could have been inflated from questionable accounting practices.

Finally, EBITDA has such a substantial impact because the EBITDA metric showcases the true potential profitability. It outlines how much work a buyer might need to put in to exercise that profitability and how much revenue the company loses to COGS and SG&A.

The only struggle that comes with EBITDA usage in a valuation is that it’s not recognized broadly under the United State’s Generally Accepted Accounting Principles or by the SEC as a measurement of cash flow. However, there is an outstanding acceptance of this among business people.

Customer and Product Concentration

Concentration is often downplayed, but it can be critical in deciding how to value your company. But for any reason that could be a benefit, it may also be a downfall. These are your double-edged swords.

For example, if you have an extremely diverse customer concentration, it may be a concern that a market shift could have a drastic impact. Conversely, having too few customers would be an issue because losing even one customer or account would impact the business.

In theory, there shouldn’t be any single customer or account supporting more than 10% of the business. However, that may still be a bit conservative. If one customer makes up 10% of the business, and then a small handful comes together to support more than 50% of the company, it could lower its value.

There are ways to offset this decrease in value. When looking at product concentration, which can have the same effect as customer concentration, there are clear examples of beneficial intentional hyper-concentration. One outstanding one is Apple. Until recently, Apple prided themselves on saying “no” to good ideas to bring the outstanding ideas to life. Steve Jobs regularly talked about fitting the company’s entire product line on a small table. Apple took a pitfall and bragged about how great it was, and they were right.

Customer concentration, product concentration, and even market concentration need careful consideration. As part of the company’s value, what could seem like a downfall could justify another part of the valuation or explain away a buyer’s concern. Additionally, what could seem like a win may make buyers nervous, such as an overly diverse customer portfolio. When valuing your company, you’ll want to think through all the possibilities.

Can You Determine the Market Value of a Company with Similar Revenues and Profits within Your Industry?

After a professional valuation of your business, you might start to wonder exactly what it means for your place in the industry. Comparing the market value of a company will always start with your completed valuation in hand. If you only look at EBITDA exclusively from one company to another, it won’t give a full picture for a complete comparison. You want to see all the parts and the whole.

To some degree, comparing one valuation to another can give you an estimate on which is the more desirable investment. However, you can’t overlook elements such as reputation or management teams. Will those teams stay if someone else purchased the company? Would the fans of the company remain loyal if it changed hands?

When comparing businesses, you’ll want to evaluate revenue level, profit, reputation, and EBITDA. It might be apparent that “similar” businesses have drastically different values and profits. For example, Apple’s EBITDA at the year-end of 2019 was $78.6 billion, whereas Samsung’s was $51.6 million. Both have varying reputations and different revenue levels, although they’re known as direct competitors within the electronics industry.

Should a Market Value of a Company be Professionally Valued?

Absolutely! A professional valuation will look at your company’s raw elements without the biased lens of a business owner or employee. It can help you better understand your company’s strengths and weaknesses and is a valuable tool even if you’re not looking to sell your business. A valuation will look at how your company has performed, what you should expect in the near future and a realistic depiction of your assets and cash flow.

If you have concerns about your business’ core operations, then a valuation might expose management problems and troubling financial decisions. It can also bring particular challenges with concentration to light.

Most businesses lean toward having a professional value the market value of a company when they’re looking to sell or bring in investors. These are great reasons for a valuation. If you’re looking to get some investors involved in your business, you want to cultivate an honest relationship and a transparent look at the company. When it comes to selling a business, knowing where your company’s value stands in comparison to others in the industry can make your company a more desirable purchase or help the buyer make a better-informed decision.

To learn more about the Market Value of a Company, Call American Fortune for dependable Business Valuation Services at (800) 248-0615.